Pro sports might be about competition to the fans, but it’s a business to owners and back-office personnel. And as a business, return on investment (ROI) is a big deal. Teams in the digital era don’t leave ROI to chance. They drive it with industry-leading sports data intelligence tools.
KORE Software is a leading sports intelligence and data company. Their industry-leading platform and data intelligence tools power the success of teams, entertainment venues, and promoters around the world. They offer some suggestions for the types of data intelligence tools sports teams and promoters should focus on.
Data Centralization and Analytics
Data is front and center in modern business. Knowing this, KORE offers an application they call Data Warehouse & Analytics. It is an application that centralizes data from multiple sources including:
- CRM tools
- Ticketing platforms
- Point-of-sale systems
- Marketing automation systems
Not only is the data centralized, but it’s also analyzed within the application. The application is capable of handling incredibly large amounts of data that lead to better analysis and a subsequent improvement in data-driven decision making.
Fan Engagement Tools
With data in hand, sports teams need a way to leverage it in the fan engagement arena. KORE comes to the rescue again with its Helix platform. Helix enables teams to personalize fan engagement by transforming centralized data into actionable strategies. The platform improves campaign accuracy, deepens relationships with fans, and maximizes return through personalization.
Ticketing Tools
Sports data intelligence can be gathered from unlikely sources, including ticketing. Tools that integrate ticketing with sports data intelligence can transform what is normally considered a standalone entity into a streamlined series of touch points that allow for customized interaction with fans.
In addition, ticketing platforms add data that can be further connected in a centralized environment. Teams can utilize that data to identify opportunities for add-on sales. Data is even valuable to optimizing the ticketing process so that fans find it more convenient and streamlined.
Sponsorship Management Tools
Sports data intelligence is demonstrably beneficial to engaging with fans, driving sales, etc. But what about sponsorship management? Does it have any applications here? Absolutely. In fact, sponsorship management can explode when enhanced with sports data intelligence.
Sponsorship management tools designed around data should optimize sponsorship sales and activation. Advanced tools should be capable of tracking performance and fulfillment for each and every sponsor. They should be able to identify new partners, provide real-time performance information, and even demonstrate the value of each asset.
This is one area in which modern sports data intelligence shines. Professional sports have long had access to data focusing on fans, their preferences, and behaviors. But it wasn’t that long ago that sponsorship management had very little data intelligence to work with. That has certainly changed.
Fan Segmentation Tools
Continuing with the sponsorship management idea, sponsorships drive greater ROI when teams are able to properly segment their audiences. Segmentation should occur in three ways:
- Pre-event segmentation
- In-event segmentation
- Post-event segmentation
Proper audience segmentation facilitates approaching each segment with the right message, at the right time. That’s how you drive ROI with tailored marketing. But you need data intelligence tools capable of delivering the insights necessary to pull off segmentation properly.
Industry-leading sports data intelligence tools are leading the charge to make professional sports a better business. If you are involved in marketing pro sports in any way, shape, or form, consider whether you are helping to drive ROI with the right tools. And if you are in a decision making position, consider contacting KORE Software to learn more about their data intelligence tools.
